We help mission-driven brands grow through stories that matter
PR Agency FOR STARTUPS
10+
Health & wellness startups trust us to grow their US presence
1000+
Media mentions earned across lifestyle, business, and tech
5
Years growing alongside clients, from startup stage to scale
6
Awards in one year for a single high-impact campaign
Irina Karelina
The founder of Fungi PR Agency, a speaker at industry events and a mentor
A journalist by background, I’ve always been drawn to socially responsible storytelling. That’s why I founded Fungi PR to help companies grow by spreading stories that truly matter.
our clients has been featured in
What makes us different
Expertise in product PR
We get your product featured, not just mentioned, in top-tier consumer media
3
Human-centric stories
We uncover human-centric stories that build emotional connections with your audience
2
Award-winning campaigns
We craft impactful PR campaigns recognized by leading marketing and advertising awards
1
Strong media relationships
Our relationships with journalists in the health & wellness sector help us deliver results faster
4
US market expertise
We don’t just know the US market — we’re part of it
5
What makes us different
Award-winning campaigns
We craft impactful PR campaigns recognized by leading marketing and advertising awards
Human-centric stories
We uncover human-centric stories that build emotional connections with your audience
Expertize in Product PR
We get your product featured, not just mentioned, in top-tier consumer media
3
Strong media relationships
Our relationships with journalists in the health & wellness sector help us deliver results faster
4
US market expertise
We don’t just know the US market — we’re part of it
5
2
1
Closing the sex hormones awareness gap for Mira
315+
media placements
1B+
media reach
6
industry awards
5x
conversion increase
We turn missions into stories
Securing consumer coverage for Basepaws
17
tier-1 placements in 3 weeks
82
avg. domain authority
802M
readership
Boosting sales for Verv
200+
media placements
3x
organic traffic
30%
sales increase during PR peaks
Launching Tiny Health
15+
tier-1 placements
Media
CNBC & TechCrunch interviews
TV
coverage
Securing lifestyle media coverage for Etalon
50+
media placements
6.5%
sales increase
during PR peaks
700M+
organic traffic
Explore how we’ve helped purpose-driven brands spread the word
During a one-month engagement with Etalon, Irina’s coaching transformed our understanding of PR and set us up for success. Even after our engagement ended, she remained accessible and ready to assist with any questions we had in our team’s Slack. I highly recommend them for top-notch PR consulting and training services!
Kristina Ivanenko Rudzinskaya
Inventor & Founder of Etalon
We struggled to be heard by consumer-focused media and to get meaningful coverage. Several previous agencies delivered publications mostly in tech and business outlets that didn’t drive good traffic or interest. Irina analyzed our industry from scratch and spearheaded a new strategy. Since then, we’ve been getting a steady volume of first-tier media mentions.
Katherine Sakovich
CMO at Mira
Over the past 3 years we’ve been coming back to the Fungi PR team for both short and long term PR support. They’ve generated a lot of great coverage for Basepaws, which helped to support our marketing initiatives and boosted brand awareness.
Anna Ryan
CMO at Basepaws
I was very happy with our collaboration on the HARNA project — both the process and the results. Working with the team was smooth and enjoyable, and we got exactly what we were looking for. In fact, we came back later with another project! Highly recommend 🙂
Natalia Pastushok
CPO at Amo Apps
I highly recommend Irina for tech companies and startups looking to enhance their brand presence in the US and European markets. During our work together, she developed and implemented a comprehensive PR strategy that significantly increased brand awareness, delivered dozens of publications, and tripled our social media metrics.
Natallia Bakhar
CMO at Verv
I was very happy with our collaboration on the HARNA project — both the process and the results. Working with the team was smooth and enjoyable, and we got exactly what we were looking for. In fact, we came back later with another project! Highly recommend 🙂
Natalia Pastushok
CPO at Amo Apps
I highly recommend Irina for tech companies and startups looking to enhance their brand presence in the US and European markets. During our work together, she developed and implemented a comprehensive PR strategy that significantly increased brand awareness, delivered dozens of publications, and tripled our social media metrics.
Natallia Bakhar
CMO at Verv
During a one-month engagement with Etalon, Irina’s coaching transformed our understanding of PR and set us up for success. Even after our engagement ended, she remained accessible and ready to assist with any questions we had in our team’s Slack. I highly recommend them for top-notch PR consulting and training services!
Kristina Ivanenko Rudzinskaya
Inventor & Founder of Etalon
We struggled to be heard by consumer-focused media and to get meaningful coverage. Several previous agencies delivered publications mostly in tech and business outlets that didn’t drive good traffic or interest. Irina analyzed our industry from scratch and spearheaded a new strategy. Since then, we’ve been getting a steady volume of first-tier media mentions.
Katherine Sakovich
CMO at Mira
Over the past 3 years we’ve been coming back to the Fungi PR team for both short and long term PR support. They’ve generated a lot of great coverage for Basepaws, which helped to support our marketing initiatives and boosted brand awareness.
Anna Ryan
CMO at Basepaws
Your story deserves to be heard
Whether it’s long-term PR retainer or a single campaign, our approach is rooted in authentic storytelling that brings lasting impact to your business.
PR retainer
For startups with established traction that need ongoing, full-service PR support.
Minimum 6-month commitment
Mentorship for PR professionals
For PR professionals looking to sharpen their skills and improve the results.
PR strategy analysis
Actionable recommendations
3-5 consulting sessions tailored to business goals
Press release writing
Guaranteed results
Targeted media distribution
Campaign audits & recommendations
Pitch reviews & media coaching
Storytelling workshops
Thought leadership development
Custom PR strategy
Content creation
Awards & speaking engagement
Media outreach
Short-term PR support
For early-stage startups ready to announce funding news, product launches, or other key milestones in the press.
PR consulting for startups
For founders and marketing teams seeking hands-on guidance on their PR approach.
Fungi is award-winning PR agency
When strategy meets storytelling, great things happen: visibility grows, trust builds, and recognition follows.
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© Fungi PR 2025
Get in touch
Charlotte, North Carolina
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